Kivikoda wanted to refresh its brand, so I initiated an update that included creating a new logo. Along with the visual identity renewal, a new typeface and suitable color palette were selected to support the company’s unique character.

Instead of the old logo with three separate blocks, I designed a single square-shaped symbol with a cut edge, symbolizing the cutting of marble – a direct reference to the company’s core activity. I aimed for a logo that is simple and minimalist, yet full of character. The cutting concept was also incorporated into the design of the letter “K,” emphasizing attention to detail.

At the beginning of the process, I created two mood boards for the client, presenting various visual ideas – from typography and color schemes to design elements. For each choice, I included explanations and justifications: why this particular solution was suitable and what meaning it conveyed.

Brändile valisin juurde puhast joont ja selgust kandva fondi ning toonid, mis peegeldavad Kivikoda professionaalset ja kaasaegset olemust. Kogu töö vormistasin lõpuks brändiraamatuks, mis sisaldab ettevõtte lugu, peamist ja lisalogo kasutusjuhiseid, värvipaletti, tüpograafia valikut, logo kasutamise näidiseid ning brändile omaseid visuaalseid elemente.